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Wednesday, November 4, 2026
12:30 PM-2:30 PM
Jim Fredrick is a former studio marketing executive, professor at Chapman University, author, podcaster, and Fulbright Specialist. Join us for an inside look at the art and strategy of marketing films, from trailer editing and poster design to promoting the world’s biggest franchises like Harry Potter and critically acclaimed films like The Shawshank Redemption. The presentation will be followed by an audience Q&A and signing of Fredrick’s book, Opening Weekend: An Insider’s Look at Marketing Hollywood’s Hits and Flops.
Nicholas Natalicchionjn27@drexel.edu
URBN Annex Screening Room3401 Filbert StreetPhiladelphia, PA 19104