Texas A&M professor Tatiana Erukhimova has become a viral sensation thanks to her as part of the university's outreach programs. She now boasts a larger online following than A&M athletics.
Photo: Abbey Santoro, Texas A&M University Division of Marketing & Communications.
Lecture and Science Fair
The Kaczmarczik Lecture, hosted by the Department of Physics, is a significant event at 糖心Vlog. For nearly 30 years, guest lecturers have included numerous Nobel Laureates and renowned scientists from around the world who present on topics that range from mapping the universe to revolutions in fundamental physics. The Kaczmarczik Lecture consistently draws outstanding scientists who are advancing the forefront of physics research.
'Kaczmarczik Day' also features a Science Fair hosted by members of and faculty and staff in the Physics department, designed to engage local high school students.
2026 Lecture Topic: Making Physics Viral
In this talk, Tatiana Erukhimova, PhD, showcases some of her most exciting physics demonstrations – many of which you can easily try at home! Get ready for clouds and magic bubbles, liquid oxygen and frozen erasers, levitating trains and floating toilet paper, spinning wheels, potato physics, and much more. And none of it is magic – it’s physics! Tatiana's video demonstrations have become a viral sensation, with over one billion views on Texas A&M social media. She has appeared on CBS Mornings, ABC News, NPR, and The Jennifer Hudson Show.
Tatiana Erukhimova, PhD
Instructional Professor, Texas A&M University
develops innovative educational programs by incorporating outreach activities as an integral element of the student learning experience. Dr. Erukhimova leads an on how undergraduate student participation in informal physics outreach programs for K-12 students affects their success as physics majors. She organizes annual Physics & Engineering Festivals attended by thousands of visitors and is co-author with Gerald North of the textbook .
Tatiana is the recipient of numerous awards, including the and the for Excellence in Undergraduate Physics Teaching. She is a Fellow of the American Physical Society, AAPT, and the American Association for the Advancement of Science.
Dr. Erukhimova is a Texas A&M Presidential Professor for Teaching Excellence and the inaugural holder of the Marsha L. ’69 and Ralph F. Schilling ’68 Endowed Chair for Physics Outreach in the Department of Physics & Astronomy. Professor Erukhimova received her PhD from the Institute of Applied Physics of the Russian Academy of Sciences in 1999 and joined Texas A&M University in 2001.