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Westphal College of Media Arts and Design Graduate Program Level Outcomes

Upon degree completion, graduates of our programs will be able to...

  • Assess and Apply Research. Identify and analyze qualitative and quantitative research. Evaluate research to communicate and support management and leadership decisions in cultural organizations.
  • Conduct Primary Research. Conduct qualitative, quantitative, and/or mixed methods original research. Produce research of significant quality that expands the knowledge of the cultural sector.
  • Demonstrate competence in interpersonal communication.
  • Deliver effective written and oral proposals and presentations addressing a range of audiences and concerns relevant to the culture sector.
  • Collaborate in teams applying leadership theories in cultural practice. Demonstrate competence in management techniques.
  • Integrate multiple modalities of communications and information sharing for organizational effectiveness and program/service delivery.
  • Assess the use of technologies to communicate, collaborate, solve problems, make decisions and conduct research, as well as foster creativity and life-long learning.
  • Demonstrate awareness of the changing environment of the sector and use critical thinking skills to identify issues and broad-based policy solutions.
  • Compare the particular requirements of managing different types of cultural organizations. Demonstrate knowledge of administrative theories and practices.
  • Design and complete a self-directed learning experience, for example practicums and theses.
  • Design solutions for the cultural sector and generate new ideas based on theory and practice.
  • Develop professional skills through high-quality immersive online and on-site experiences in the culture sector.
  • Demonstrate capacity for leadership in the cultural community, utilize leadership strengths, ethical standards, and ability to motivate and engage others to create a more just society through culture.
  • Collaborate with colleagues of diverse backgrounds to construct inclusive and antiracist communities in the cultural sector.
  • Construct cultural experiences for diverse audiences and stakeholders.
  • Drive social change and equity within the cultural sector.
  • Demonstrate an innovative and creative approach to problem solving as it relates to diverse research scenarios in the design research field
  • Formulate an expressed and observable research strategy
  • Demonstrate a knowledge of variety of design and research experiences, approaches and viewpoints
  • Display a sensitivity to social, cultural, ethical and environmental values through knowledge and application of design research
  • Critically analyze their own work and academic research literature with respect to the global impacts and experimental design research
  • Use divergent and convergent thinking to generate novel and relevant ideas, strategies, approaches and outcomes in research
  • Distinguish larger, complex societal forces and systems that affect design directions, trends and public policy
  • Demonstrate the knowledge and skills to enter the Digital Media industry
  • Demonstrate an innovative and creative approach to Digital Media research
  • Analyze the cultural impact of digital media
  • Explore and embrace emerging technologies in digital media
  • Critically analyze their own work and academic research literature
  • Communicate design ideas and research results effectively.
  • Develop the knowledge and skills to lead change in an evolving industry
  • Grow by collaborating with their peers to thrive in the expanding and converging global community
  • Cultivate  imagination, innovation, technical acumen, and originality to prepare  for commercial industry application or entrepreneurship
  • Understand the diverse global enterprise devoted to the making and selling of apparel, footwear, textiles and accessories
  • Embrace relevant technology in digital tools as they relate to fashion design
  • Explore interdisciplinary design research and collaboration opportunities within our comprehensive university setting
  • Incorporate the fusion of art, design, science, technology, and commerce into a personal design sensibility
  • Create apparel, textile and fashion products that adopt a flexible,  ethical and sustainable  interdisciplinary approach
  • Develop innovative presentations of contemporary contextual design
  • Recognize the role of fashion in our cultural heritage
  • Demonstrate the knowledge and skills to enter the profession of interior design
  • Demonstrate an innovative and creative approach to problem solving and be discerning when making practical, responsible, human centered and aesthetic judgments
  • Demonstrate mastery in expression of a variety of design experiences, approaches and viewpoints
  • Demonstrate a responsible attitude and awareness toward the safety and well-being of the public and the profession of interior design
  • Demonstrate an awareness of community engagement, diversity and social stewardship of the built environment
  • Display a sensitivity to social, community, contextual, cultural, ethical and environmental values
  • Investigate exploratory approaches to learning through design based on scholarly research, as a means of contributing to the professional body of knowledge
  • Demonstrate the ability to analyze and synthesize research to reflect various philosophies, integrate technology and generate insightful design solutions
  • Develop a sophisticated and layered design vision, translate that vision into shared goals and effectively work with others as a leader or follower to achieve these goals.
  • Demonstrate advanced skills in corporate and market research, wrlitten communication and visual presentation as applicable in the retail industry
  • Demonstrate the aptitude to analyze and interpret historical and current retail data integrating theoretical principles, data computationJ pr,oduct evaluation, visual acuity, and retail and consumer analysis
  • Demonstrate the ability to assess merohandising technologies and the related impact on development, buying, manufacturing, shipping and retailing
  • Demonstrate proficiency of global product supply chains that impact design, production, and consumption
  • Demonstrate an understanding of the confJuenoe of corporate culture, retajl management, merchandising strategiesJ sales and retail analysis, product qualityJ and future goals as they relate to leadership in the organization
  • Demonstrate the ability to conduct an advanced research project by applying quantitative and qualitative methodologies and then analyze the results using critical analytical thinking skills
  • Understand the modern television ecosystem, including multiplatform and multidevice consumption patterns.

  • Analyze technological change and innovation and assess emerging TV technologies for strategic decision-making.

  • Demonstrate fluency in core business disciplines and effectively apply financial and revenue models used in the television and media industry. 

  • Understand how television content is created, distributed, programmed, and measured, including strategies and audience analytics across platforms. 

  • Understand media organizational structures and apply ethical standards in professional decision-making. 

  • Demonstrate leadership skills suited for creative industries, including the ability to manage creative teams effectively. 

  • Integrate academic and field experience, demonstrating the ability to develop and execute a complete research thesis. 

  • Assess the impact of social media and digital platforms on the TV industry, including new audience measurement approaches. 

  • Understand the legal, regulatory, contractual, and ethical frameworks governing labor, intellectual property, and negotiation in television. 

  • Problem solving: students will undertake critical analysis and assessment of dynamic urban environments
  • Data competency: students will gather and manipulate different types of data, including spatial, cultural, historical and demographic data
  • Leadership skills: students will develop capacity for ethical leadership, understand different leadership styles and methods for motivating others
  • Cross cultural perspective: students will gain awareness and competence in cross-cultural perspectives, learning how diverse cultures impact urban life
  • Communication fluency: students will hone their oral & written communication skills, learning how to interact with and impact a range of audiences through democratic, participatory engagement
  • Collaboration in teams: students will learn to collaborate in multi-disciplinary teams to identify and address urban problems
  • Grounding in Context: students will understand the role of history and culture in shaping urban institutions and systems
  • Urban Awareness: students will investigate how cities are shaped by multiple systems, including public policy, health, economic development, and built environment
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